Národní úložiště šedé literatury Nalezeno 2 záznamů.  Hledání trvalo 0.00 vteřin. 
Proposal of Marketing Strategy for Wholesale Activities of a Company
Šrámková, Eva ; Stružková, Martina (oponent) ; Chalupský, Vladimír (vedoucí práce)
The subject of the Diploma thesis is marketing research of relationships of company IN CAR centrum s.r.o. with its wholesalers. On the basis of theory concerning the topic and analysis of current situation of the company is proposed strategy, which improves level of provided services and enhances quality of cooperation with partners. The aim of the Diploma thesis is to propose the marketing strategy for wholesale activities, which will improve current situation and strenghten position of the company.
Proposal of Marketing Strategy for Wholesale Activities of a Company
Šrámková, Eva ; Stružková, Martina (oponent) ; Chalupský, Vladimír (vedoucí práce)
The subject of the Diploma thesis is marketing research of relationships of company IN CAR centrum s.r.o. with its wholesalers. On the basis of theory concerning the topic and analysis of current situation of the company is proposed strategy, which improves level of provided services and enhances quality of cooperation with partners. The aim of the Diploma thesis is to propose the marketing strategy for wholesale activities, which will improve current situation and strenghten position of the company.

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